7) Giving the intermediaries incentives to carry and sell the product is most likely to be known as ________ activities. c) Unlike print media, the Internet is not an effective tool for . 20) The most popular use of focus groups is for ________ research, a basic understanding of how customers use the product or service in question. Answer: True Difficulty: Medium 3. 16) The "Virgin" brand is a global brand with several brand extensions. Which of the following is an element of visual design? Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. C. Generic drugs are proprietary drugs that have a registered trademark. the ___ is the logic and planning behind the ads that gives it direction. Silk-skin is selling the products in specially designed tubes that make it easier to apply to the skin. The role of brand names and advertising. a) Brand names give the seller an incentive to provide consistently high-quality products and services in order to protect the . C . a. . This exam is easier than OCPJP 8 (next level) and it validates Java language fundamentals. 37) Which of the following statements about brand equity is NOT true? Try testing yourself before you read the chapter to see where your strengths and weaknesses are, then test yourself again once you've read the chapter to see how well you've understood.1. a) The Internet is more effective as a media for branding because it has a one-directional communication flow. D. Generic drugs contain lower quality ingredients than brand-name drugs. Read the following example and determine whether it illustrates a common critique or defense of advertising. Follow for the . a. A brand positioning statement is a short and concise description that sums up your brand. B. Cheap & affordable fashion online. True 2. ) Which of the following statements about the branding guidelines for a small business is true? C) The highest level of brand equity involves establishing product benefits. the marketing costs of reaching loyal customers are typically very high. 8. b. all of the following stages of advertising are relevant to strategic planning except that ___. The OCAJP 8 exam is associate-level programmer certification offered by Oracle. C) They are usually profit-oriented. The quiz below is well designed to prepare you for the exam. B False True. C. The highest level of brand equity involves establishing product benefits. 5. A brand is much more likely to have an optimized mission statement… that they try to repurpose into other statements with different purposes. D) The nature of cultural influences is such that we are consciously aware of them. A) They can be independently developed without worrying about other functional areas. In the context of memory and retrieval, which of the following statements is true of interference? Strong brand recognition seldom serves as an important switching cost. This website uses cookies to improve your experience while you navigate through the website. Every brand decision should be judged by how well it supports the positioning statement. D. Brand equity gives a firm the power to capture and hold . Directions: Answer true, false, or not sure to the following statements. More people buy Coke than any other brand. 52) Which of the following is true regarding television advertising? It is always rational to prefer brand names over generic substitutes. E) all of the above . The correct statement of comparison is: "A. A May 31 deposit of $300 does not appear on the bank statement; but a $3 service charge does. c. The PLC for a product form is longer than the PLC for any one brand. firms tend to reward brand loyal customers with extra benefits. A mission statement might appear on the about page of your website for all to see, but it is very much about the internal perception of the brand. D . 4. the role of brand names and advertising which of the following statements about brand names is true? D) Determine whether the following statement is true or false. 3. Which of the following statements about brand equity is NOT true? These decisions include: brand name, the product or service itself, packaging, advertising, promotions, etc . True False . A) A small business must creatively conduct low-cost marketing research. 17) According to the top brand rankings, Microsoft is the world's most valuable brand. C) They must economically communicate what the brand is and avoid communicating what it is not. It is one of the most sought-after certifications for aspiring software developers. (1) Which of the following statements about brand names is true? the objectives of advertising include all except. A) Satisfaction is a deeply held commitment to rebuy or repatronize a preferred product despite situational influences. Strong brand equity means a brand has customer loyalty. 30) Which of the following statements is true regarding the mature stage of high-tech products? brand-loyal customers do not need persuasion to buy the firm's brands. 2. only one of the following statements is true: 1. this puppy photoshoot is brand new 2. there is a brand new video on my channel that's an hour long and it is very likely to make you feel physically ill Answer: TRUE. equity means a brand has customer loyalty. . 19) Which of the following statements is true regarding a focus group? It is one of the most sought-after certifications for aspiring software developers. D) They are of limited use to non-profit organizations. d) Supply chain is a subset of logistics. Two VLANs are configured by default on all Cisco switches. B) Their influence does not extend beyond tactical concerns. CH11 All of the following statements regarding brand loyalty are true except brand-loyal customers generate positive word of mouth. O B. B) They provide direction and focus for a brand, product, or company. Which of the following statements about brand names is true? B) Culture is acquired. According to your textbook, which of the following statements is true. A. brand names are always economically wasteful since they dupe consumers into buying more expensive goods and services that are no different from generic versions. Which of the following statements about generic drugs is true? That said, it can provide helpful context for any content being created by in-house writers, freelancers or creative agencies. 20) The most popular use of focus groups is for ________ research, a basic understanding of how customers use the product or service in question. Answer: perceived brand differences are small 31) In high-technology companies, there is an inordinate focus on the technology and product features rather than the customer and the benefits sought because: Although he doesn't particularly need new clothes, the commercial prompts him to buy a Brand X t-shirt. winning advertising awards. The role of brand names and advertising Which of the following statements about brand names is true? An internally focused business is best prepared to build a brand identity that would be meaningful to target customers. Which of the following statements about brand mantras is true? Diff: 2 Page Ref: 302. It includes: Your customer base (and their pain points) A brand positioning statement is designed to be used internally. It is best to have high brand equity before pursuing a brand extension strategy. a) Logistics and supply chain are same. Let's check the converse statement, 3, to see if it is true. statement shows a balance of $4,905. efers to the brand's value to an organization. Generic drugs are made with the same ingredients and same dosage as brand-name drugs. Fashion Nova is the top online fashion store for women. Which of the following statements is true of big data analytics? brand-loyal customers do not need persuasion to buy the firm's brands. The OCAJP 8 exam is associate-level programmer certification offered by Oracle. a. Shop sexy club dresses, jeans, shoes, bodysuits, skirts and more. A : Consumer demand for green products has helped abate proliferation of green certifications. You should not have more than 10 switches in the same VTP domain. ANSWER: d) All of the above. B. Answer: Page: 42 Difficulty: hard No off-brand switches are allowed. Are the following statements true or false, according to IAS2 Inventories? The highest level executives must buy in and support the initiative to develop a positioning statement. b. Answer: It usually involves a professional moderator. Which sentence best describes the contrast principle and why it is important? (2) Maintenance expenses for an item of equipment used in the manufacturing process should be included in the cost of inventory. D. The box plot display of Brand A has shorter rectangular box and a shorter whisker length compared to the box plot display of Brand B. All the best! B) Functional names refer to brand names that are associated with an experience. Of the following, which statement(s) would not support a market-skimming policy for a new product? Which of the following statements about the Lanham Act is TRUE: A) It spells out what kinds of brand names can be protected. Which of the following statements holds true for a global brand? False 4. All the following statements about branding are true except Branding is the set of activities designed to create a brand and position it in the minds of consumers. Outstanding checks of $10, $15, and $100 are identified on May LDCs pay more for their imports from DCs than what they receive for their exports. b) Physical distribution and logistics are the same. Brand names are always economically wasteful since they . a. Adam smith gave the theory of comparative cost advantage. Generic drugs contain lower quality ingredients than brand-name drugs. Question 18 of 40 Which of the following statements about brand equity is NOT true? B. Diff: 2 Page Ref: 302. The best-tasting cola is obviously Coke. Top of Form brand-loyal customers are unlikely to switch . b. E) the possibility of having beautiful eyes. Statement 3 is a converse of statement 2. Good stories as well as bad stories spread and stick around. 28. One more thing to consider, this is a high-level endeavor and will drive your value proposition, marketing mix, and many other strategic and tactical decisions. A) A brand-encoding system refers to the measures taken to protect a brand name. Brand names give the seller an incentive to provide consistently high-quality products and services in order to protect the reputation of the brand. Which of the following statements about corporate social responsibility (CSR) is not correct? A brand name provides customers with a way to quickly . c. The best generator of repeat sales is unsatisfied customers. Geographical and climatic conditions are same for internal and international trade. All the best! If a firm knows its product is of low quality, it will be willing to spend large amounts of money on advertising. The FDA doesn't require generic drugs to meet the same standards as brand-name drugs. Which of the following is true for customer satisfaction? A) State whether following statements are true or false 1. e) Logistics is a subset of supply chain. Top of Form brand-loyal customers are unlikely to switch . Answer: It is the best medium for action and image advertising. Which of the following is true of the Internet as a medium for branding? Answer: Print has archival value. You have enough information to change statement 4 into a conditional statement. A risk with line extensions is that sales of an . 54) Which of the following statements is true regarding radio? Changes in a product, its uses, its image, or its positioning do not affect its life cycle. c. It enables retailers and suppliers alike to gain better . CH11 All of the following statements regarding brand loyalty are true except brand-loyal customers generate positive word of mouth. A. Most exported consumer products are adapted in some way to suit the needs of people in different countries. 191 Asked by JyotiSharma in Big Data Hadoop , Asked on Apr 9, 2021 . False 3. Products offered by pioneers may be perceived as differentiated because they are new. 15) The "Intel Inside" campaign is an example of co-branding. Therefore, it can be concluded that: bag weights for Brand A have less variability compared to bag weights for Brand B. C. A brand extension strategy is the same thing as a product extension strategy. The first step in developing a brand identity is to focus on product features rather than customer benefits. b. Therefore, it can be concluded that: bag weights for Brand A have less variability compared to bag weights for Brand B. Take the quiz test your understanding of the key concepts covered in the chapter. A brand is a name, picture, design, or symbol, or combination of those items, used by a seller to identify its offerings and to differentiate them from competitors' offerings. C. Generic drugs are made with the same ingredients and same dosage as brand-name drugs. b. A) Culture is a relatively simple concept. According to your textbook, the following statement is an example of what type of fallacy? C. Entertainment created and spread via social media increases brand touch points. B) A small business must avoid leveraging secondary brand associations. When a firm spends a small amount of money on advertising, this signals that the quality of the good is high. Which of the following statements is NOT true about social media? Marketing: In business terms, marketing refers to the creating of the image of a brand in the mind of the consumers which may lead to an increase in the business and helps to make aware the . A customer's $40 insufficient funds check has been returned with the bank statement. Question options: vel of brand equity involves establishing product benefits. 2. Read the following example and determine whether it illustrates a common critique or defense of advertising. Answer: It usually involves a professional moderator. Which of the following statements about generic drugs is true? The FDA doesn't require generic drugs to meet the same standards as brand-name drugs. Which of the following statements is true regarding culture? This exam is easier than OCPJP 8 (next level) and it validates Java language fundamentals. The number of autos a dealer have to stock if he included one for each style-engine- transmission combination is 320. Sean sees a commercial for a Brand X clothing company that depicts the wearers of the clothes out having a good time with friends. Visual Communications (ELC 000) ALL MILESTONES MILESTONE 1: 1. Which answer correctly identifies the part of the human vision system that is part of the retina? firms tend to reward brand loyal customers with extra benefits. Which of the following statements is true of the product life cycle (PLC)? One of the advantages of having a strong brand is the ability to have a more elastic consumer response to price decreases of the brand. C) The Lanham Act makes registration of a brand name mandatory. 20. A. Which of the following statements about expenditures on advertising is true? Which of the following statement is true? Other information is available as follows: 1. O A. c) Transportation and logistics are same. Which of the following statements about the branding guidelines for a small business is true? B. Brand loyalty is influenced only by the price of a product. b) Unlike the radio, the Internet is not an effective medium for branding for large companies. 53) Which of the following is true regarding print ads? i) Classes are real-world entities while objects are not real ii) Objects are real-world entities while classes are not real iii) Both objects and classes are real-world entities iv) All of the above a. CSR is a concept whereby organizations consider the needs of all stakeholders when making decisions. Made from all-natural ingredients, the products are hypoallergenic. Generic drugs are proprietary drugs that have a registered trademark. A. B) Consumers often form more favorable perceptions of a product with a brand that is new. Firms must make sure that the extension lives up to the quality consumers expect from the brand. Which of the following statements about the introduction stage of the market life cycle is true? gives a firm the power to capture and hold onto a larger share . A brand of automobile comes in five different styles, with four types of engines, with two types of transmissions, and in eight colors. 4. C) Culture often provides detailed prescriptions for appropriate behavior. Select one: (a) It occurs when the strength of a memory deteriorates over time because of the presence of other (new) memories that compete with it. Which of the following statements is true of brand loyalty? 97 : Which of the following statements is true of greenwashing? bandwagon. Which one of the following is true regarding VLANs? Which of the following is NOT true regarding a brand extension strategy? Consider the following statements: (1) US has slapped a series of sanctions on top Russian spy agencies & cyber actors for their alleged interference in the 2012 elections (2) This move by Trump Administration is the 1st rebuke of Russia's interference during the election campaign. Which of the following statements is correct regarding the object-oriented programming concept in Python? "I develop sustainable business models and marketing strategies to fuel small business growth.". Which of the following statements about speaker credibility is true. B) Brand equity refers to the brand's value to an organization. Marketers can apply a branding on a. Tim sees a commercial for a Brand X clothing company that depicts the wearers of the clothes out having a good time with friends. My brand is clearly presented on my updated resume, which I can give to someone today. Statements 1, 2, and 5 are all true conditional statements (If … then). . B) A small business must avoid leveraging secondary brand associations. Which of the following would be considered the . (b) It is reduced by repeatedly retrieving a particular informationfrom memory. Term. It is always rational to prefer brand names over generic substitutes. 2.3m Followers, 472 Following, 4,983 Posts - See Instagram photos and videos from REI (@rei) a) Branding helps to organize inventory b) Branding helps in getting a competitive advantage c) Brand signals a certain level of quality d) All of the above View Answer / Hide Answer. Brand knowledge is indicated when the consumer refuses to purchase competitive brands. strategy. Which of the following is a visual communications theory that focuses on the viewer using a . The US, European Union and other major destinations have moved to block flights from African countries following the discovery of an aggressive mutation of the Covid-19 virus. B. A) A small business must creatively conduct low-cost marketing research. APPLICATION QUESTIONS 11. the marketing costs of reaching loyal customers are typically very high. Answer: Radio can reach audiences quickly. brand names give the seller an incentive to provide consistently high-quality products and … Generic drugs contain lower quality ingredients than brand-name drugs O C. Generic drugs are proprietary drugs that have a registered trademark O D. The FDA doesn't require generic drugs to meet the same standards as brand-name drugs. 5) Silk-skin Cosmetics is advertising its newest line of eye makeup. D) Brand equity gives a firm the power to capture and hold onto a larger share of . 3. Which of the following statements is true? A) Brand equity means a brand has customer loyalty. A . It analyzes customers' needs based on their proximity to a retail store. it helps promote the sales of the product or brand. C) An internally focused business is best prepared to build a brand identity that would be meaningful to target customers. Answer: TRUE. One study found that the number one success factor for new-product introduction is a unique, superior product. d. Statement (1) Statement (2) A False False. 1. A. C True . Statement 4 is not a conditional statement, but it is true. Branding Product positioning Packaging . Which of the following statements is true of marketing plans? This preview shows page 6 - 10 out of 14 pages. A product spends the same amount of time in the different stages of the life cycle. AACSB: Reflective Thinking. Although he doesn't particularly need new clothes, the commercial prompts him to buy a Brand X t-shirt. Which of the following statements is true about branding? The positioning statement is a key component of your overall marketing plan. A. (1) Cost of factory management should be included in the cost of inventory. Your personal brand statement has to be strong, descriptive, short, and catchy all at the same time. VLANs only work if you have a complete Cisco switched internetwork. Answer: False Difficulty: Medium AACSB: Analytic Skills 10. It refers to the brand name of a product that has worldwide recognition. Answer: a Page: Rationale: Line extensions, the practice of using a current brand name to enter a new market segment in its product class, is a multiproduct branding strategy that can reduce advertising costs because the same name is used on all products, thus raising the level of brand awareness. 19) Which of the following statements is true regarding a focus group? Some examples include: "I help individuals reassess their life choices to discover their true paths to success.". . B : Certification of a products environmental friendliness by the same company that produced it should be clearly stated on the packaging. c. It produces relatively large, positive cash flows. Answer: It is run by the channel, either to the next channel in the distribution chain or to final customers. d. b. 6) Which of the following statements is true about channel-originated promotion? d. Brand identity is essential to develop brand loyalty. A) They guide only major decisions, they have no influence on mundane decisions. Brand equity refers to the brand's value to an organization. Which of the following statements about generic drugs is true? a. Which of the following statements is true about branding? . The correct statement of comparison is: "A. B) Registration under the Lanham Act only applies to licensed brands. The quiz below is well designed to prepare you for the exam. See Page 1. AACSB: Reflective Thinking. Using the same channels as your consumer, hinders the communication with them. It focuses on understanding the behavior of a brand's target customers. The box plot display of Brand A has shorter rectangular box and a shorter whisker length compared to the box plot display of Brand B. I have a clearly defined and written personal vision statement for where I want my career and life to go. B . Brand loyalty is not affected by product quality.
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